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HUG by LAUGH
HUG by LAUGHHUG by LAUGHHUG by LAUGHHUG by LAUGH

Sensory Products

HUG is a sensory product designed to be cuddled.

It has a beating heart within its soft washable body and can play music from a favourite playlist.

$339.00

FAST FREE DELIVERY - AUSTRALIA WIDE.

Click/Collect available business days (Nth Parramatta).

Purchasing for NDIS or HomeCare package?

  • A tax invoice is automatically issued upon checkout.
  • Need a tax invoice prior to purchase? No problem, click here.

DESIGNED TO BRING COMFORT AND JOY TO PEOPLE.

Developed in the UK by Health Professionals, Cardiff University design researchers, engineers working directly with people affected by dementia and their carers.

An evaluation study found that HUG improved the quality of life for 87% of the people who used HUG for six months.

HUG helped reduce anxiety, encourage conversation and provide comfort...

HUG features:

  • Soft comfortable body
  • Weighted limbs
  • Bluetooth - Stream Music, Audio Books, Radio.
  • Beating heart
  • Machine washable
  • USB Rechargeable
  • 100% Hug-able!

Shipping & Warranty

  • Fast FREE shipping within Australia.

  • 30-Day Satisfaction Guarantee.

  • 12 month local Australian support & warranty.

  • $5 Gift wrapping available.

Award Winning

Doll and Pet Therapy products provide comfort and support for people with dementia. These products can help reduce agitation, increase engagement, and provide companionship. HUG by Laugh includes a beating heart and music playback to further increase engagement and comfort. Hug has won numerous awards.

BBC Film About HUG

A UK care home uses HUG to ease anxiety.


HUG™ has been the feature of a short film, produced by the BBC. Hear about the positive effect the HUG is having on people with dementia at Willowcroft Care Home in Derby.

Doll and Pet Therapy products provide comfort and support for people with dementia. These products can help reduce agitation, increase engagement, and provide companionship. HUG by Laugh includes a beating heart and music playback to further increase engagement and comfort. HUG is machine washable.

Machine Washable

HUG is uniquely machine washable. Unlike many other electronic sensory products. Meaning wonderful longevity for the user.

Doll and Pet Therapy products provide comfort and support for people with dementia. These products can help reduce agitation, increase engagement, and provide companionship. HUG by Laugh includes a beating heart and music playback to further increase engagement and comfort. HUG has weighted limbs.

Weighted Limbs

HUG has beautifully weighted limbs, It feels like it's hugging back, providing an additional level of comfort. 


Doll and Pet Therapy products provide comfort and support for people with dementia. These products can help reduce agitation, increase engagement, and provide companionship. HUG by Laugh includes a beating heart and music playback to further increase engagement and comfort. Hug has a beating heart for a sense of connection.

Beating Heart

HUG's unique music player also includes a heartbeat that the user can feel gently pulsing from the body of HUG.

The heart beat has three settings: Off, Mild Strong.


Doll and Pet Therapy products provide comfort and support for people with dementia. These products can help reduce agitation, increase engagement, and provide companionship. HUG by Laugh includes a beating heart and music playback to further increase engagement and comfort. Bluetooth and MP3 playback allow favourite music to be enjoyed.

Bluetooth & MP3 Playback

Simply pair a bluetooth phone and stream a favourtie music playlist, audio book, podcast or radio. Control playback and the volume from the phone. MP3 files can also be loaded on the built in memory.


Of course, HUG is rechargeable using a standard USB charger (USB cable provided).

For tips on which music to use, check out Playlist for Life.



Satisfaction Guarantee

Buy with confidence. We're confident you'll love your Connected Photo Frame. However, if for any reason you decide it's not for you, simply let us know within 30 days and return it for a full refund. No questions asked.

About Us

  • 100% Australian owned.
  • Australian stock & Australian support.
  • Our mission is to supply easy-to-use products that enhance life, independence & personal wellbeing.
  • Our priority is you. We'll always treat you the way we would like to be treated ourselves.